wine series
Where exquisite
meets nostalgia
A series of artisanal wines, Cazac positions itself as the authentic wine brand that brings the true soul to the table. The brand combines a sense of nostalgia for a forgotten past with the joy and candor of the present moment.
The product itself consists of a selection of three wines: red, white and rosé, each represented by a different “Cazac” men. This shows a distinction in the properties of each sort, while also preserving coherence within the product line.
In designing this packaging, my goal was to preserve the sincerity and simplicity of the brand, while balancing the strong male character of the Cazac with a set of playful, almost child-like ink illustrations. The theme leans into the nostalgia for a glorious past, balanced with the elegant, minimalist feel of the handcrafted illustrations.
Handcrafted,
the old style way
I chose a more experimental approach, creating both the text and illustrations, using the analogue technique of ink on paper. This creates a feeling of authenticity associated with the brand’s philosophy and a personal connection between the buyer and the wine collection.
