conceptual poster series
music for the soul
2025 album tour
Forrest Frank is an American singer, songwriter, and producer known for his music inspired by his life
experiences. His style combines elements of pop, lo-fi, hip-hop and gospel with lyrics that emphasize faith, hope
and encouragement.
The goal of this series has been to promote the artist’s tour of his newly released album in 2025.
The handmade elements and vibrant colors reflect the dynamic and authentic energy found in the artist's songs.
This is a non-commercial, conceptual project. Not affiliated or endorsed by the artist or label.
The emblem of the poster became the name of the artist - Forrest Frank, reflecting the singer’s youthful and authentic personality. This invites an authentic interaction and adds that human touch, which reflects the values behind the artist’s songs.
The concept plays with the idea of looking across the horizon. This is illustrated by the landscape distorted in the form of a tunnel which reveals a clear and bright sky. This concept aligns with the artist’s songs speaking about hope, peace and encouragement.
Each visual reveals the unique traits of the geographic landscape of each concert location. North Carolina’s green woods, the canyons of Arizona, becomes part of the visual concept itself, telling a unique story about for each region.
For this series, the typeface was created entirely through an analogue process. Using acrylic markers, I sketched all the lettering by hand then scanned and vectorized it. The building of the poster was also a meticulous process, as I built the background as multiple layers of landscape, distorted and stacked on each other.
